deciem

THE ABNORMAL BEAUTY COMPANY

We are changing everything in beauty. Brands: Hylamide, NIOD, The Chemistry Brand, The Ordinary, Stemm, Fountain, Hair Is Fabric and More.

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We are very impatient and we have good news for impatient people... It's now officially Black Friday in Gurvan Saikhan mountains, Mongolia where one day we want our own "ger" (a super-cozy Mongolian tent ⛺️). We have gone a bit mad this year (up to 80%+ discounts kind of mad). Black Friday last year nearly killed us: it crashed our servers 3 times and it took us 80 days (versus plan of 15 days) to fulfill all orders. Everything about it was just terribly wrong but we loved every second of it. It only fits that this year we have decided to offer even more sets and even more discounts because standing on the edge of the cliff wasn't enough for us last year... we actually want to see what it feels like to fall off. We have prepared thousands upon thousands of sets this year. Black Friday sets are available for shipment to Canada, US, EU and Australia only. While they are in stock, we expect all orders to be shipped in 10 days for orders within Canada/US, in 12 days for orders within the EU and in 15 days for Australian orders. We will continue to accept orders for out-of-stock sets for so long as the offers are available on our website, but shipments of out-of-stock sets may be delayed until as late as January 15, 2018.  A shipping fee of $4.95 (US/CA), £3.95 (UK), €5.95 (EU) and $9.95 (Australia) is applicable to any order that contains Black Friday sets. As always, Black Friday orders are not exchangeable nor refundable. Finally, there is a purchase limit of 2 of any one Black Friday set and a total limit of 5 Black Friday sets per customer and these offers cannot be combined with any other offers or discounts. Black Friday sets cannot be combined with other products in the same order for logistics efficiency. If you wish to order additional products, please place separate orders. Oh, there are no offers for The Ordinary this year because a) we don't have enough stock to fulfill our ordinary volumes and b) could The Ordinary cost any less really?! Done with the legal gibberish... the sets are here: ger.deciem.com. (Please have mercy.) ❤️🐒

We are very impatient and we have good news for impatient people... It's now officially Black Friday in Gurvan Saikhan mountains, Mongolia where one day we want our own "ger" (a super-cozy Mongolian tent ️). We have gone a bit mad this year (up to 80%+ discounts kind of mad). Black Friday last year nearly killed us: it crashed our servers 3 times and it took us 80 days (versus plan of 15 days) to fulfill all orders. Everything about it was just terribly wrong but we loved every second of it. It only fits that this year we have decided to offer even more sets and even more discounts because standing on the edge of the cliff wasn't enough for us last year... we actually want to see what it feels like to fall off. We have prepared thousands upon thousands of sets this year. Black Friday sets are available for shipment to Canada, US, EU and Australia only. While they are in stock, we expect all orders to be shipped in 10 days for orders within Canada/US, in 12 days for orders within the EU and in 15 days for Australian orders. We will continue to accept orders for out-of-stock sets for so long as the offers are available on our website, but shipments of out-of-stock sets may be delayed until as late as January 15, 2018. A shipping fee of $4.95 (US/CA), £3.95 (UK), €5.95 (EU) and $9.95 (Australia) is applicable to any order that contains Black Friday sets. As always, Black Friday orders are not exchangeable nor refundable. Finally, there is a purchase limit of 2 of any one Black Friday set and a total limit of 5 Black Friday sets per customer and these offers cannot be combined with any other offers or discounts. Black Friday sets cannot be combined with other products in the same order for logistics efficiency. If you wish to order additional products, please place separate orders. Oh, there are no offers for The Ordinary this year because a) we don't have enough stock to fulfill our ordinary volumes and b) could The Ordinary cost any less really?! Done with the legal gibberish... the sets are here: ger.deciem.com. (Please have mercy.) - 23 hours ago

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Warning: This post was way too much to write, it's way too much to read and some people will call it marketing gibberish 🤡
.
The second major edition of @niod Copper Amino Isolate Serum (CAIS) has arrived and we could not be any more excited about it. CAIS 2:1 replaces CAIS 1%. While the first generation of CAIS 1% contained direct GHK copper peptides (known as GHK-Cu), this second generation contains 2% of pure GHK peptide of which 1% branches with copper ions upon mixing (NIOD’s new patent-pending approach for fresh, on-the-spot assembly of copper peptides), forming 1% pro-repair GHK-Cu (copper peptides) and leaving 1% free-form, pro-collagen GHK peptides. Both GHK and GHK-Cu exist independently in human plasma and support a wide range of health functions around healing and collagen maintenance. 
This formula update also includes the addition of collagen-support peptides, Tripeptide-29 (>9% undiluted direct peptide), Acetyl Tetrapeptide-2 and Trifluoroacetyl Tripeptide-2. The base system of the formula combines mono-dispersed, plant-derived glycogen that forms spheres to protect the peptides, penetration-enhancing Myristoyl Nonapeptide-3 and cross-linked non-equilibrium hyaluronic acid. 
CAIS required a neutral pH, but CAIS2 is stable and effective in the pH range between 4.5 (acidic) and 7.4 (alkaline). And the formula does not require refrigeration. 
Phew... now the simple stuff 🍼: The formula has climbed kilometres but the price hasn't moved up even an inch as our growth has allowed us to negotiate much better peptide pricing. CAIS 2:1 is now available in 30ml. The 15ml size will be available in December. We have a lot in stock but we also have a really big waiting list. Please be patient with us as it will take up to a week to fulfill orders. For the NIOD-obsessed, Copper Amino Isolate Serum 5% will be replaced with Copper Amino Isolate Lipid 5:3 (CAIL 5:3) which will be available in early 2018. And finally, some illogically-good Black Friday sets are on their way for this Friday but CAIS2 isn't part of this year's offers. 🐒❤️

Warning: This post was way too much to write, it's way too much to read and some people will call it marketing gibberish 🤡 . The second major edition of @niod Copper Amino Isolate Serum (CAIS) has arrived and we could not be any more excited about it. CAIS 2:1 replaces CAIS 1%. While the first generation of CAIS 1% contained direct GHK copper peptides (known as GHK-Cu), this second generation contains 2% of pure GHK peptide of which 1% branches with copper ions upon mixing (NIOD’s new patent-pending approach for fresh, on-the-spot assembly of copper peptides), forming 1% pro-repair GHK-Cu (copper peptides) and leaving 1% free-form, pro-collagen GHK peptides. Both GHK and GHK-Cu exist independently in human plasma and support a wide range of health functions around healing and collagen maintenance. This formula update also includes the addition of collagen-support peptides, Tripeptide-29 (>9% undiluted direct peptide), Acetyl Tetrapeptide-2 and Trifluoroacetyl Tripeptide-2. The base system of the formula combines mono-dispersed, plant-derived glycogen that forms spheres to protect the peptides, penetration-enhancing Myristoyl Nonapeptide-3 and cross-linked non-equilibrium hyaluronic acid. CAIS required a neutral pH, but CAIS2 is stable and effective in the pH range between 4.5 (acidic) and 7.4 (alkaline). And the formula does not require refrigeration. Phew... now the simple stuff 🍼: The formula has climbed kilometres but the price hasn't moved up even an inch as our growth has allowed us to negotiate much better peptide pricing. CAIS 2:1 is now available in 30ml. The 15ml size will be available in December. We have a lot in stock but we also have a really big waiting list. Please be patient with us as it will take up to a week to fulfill orders. For the NIOD-obsessed, Copper Amino Isolate Serum 5% will be replaced with Copper Amino Isolate Lipid 5:3 (CAIL 5:3) which will be available in early 2018. And finally, some illogically-good Black Friday sets are on their way for this Friday but CAIS2 isn't part of this year's offers. ️ - 2 days ago

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@niod Copper Amino Isolate Serum 2 is now just 2 days away. (Some side business observation: planning never works out very well since we definitely had not planned to introduce CAIS2 the day before our traditionally-catastrophic Black Friday 🙈🙈🙈)

@niod Copper Amino Isolate Serum 2 is now just 2 days away. (Some side business observation: planning never works out very well since we definitely had not planned to introduce CAIS2 the day before our traditionally-catastrophic Black Friday ) - 4 days ago

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Our cozy, kind, smart, humble, hardworking and loving Co-CEO @nicolalkilner won the CEW Achiever Award 2017 🍌this week and we couldn't be any more proud of her ❤️. It seems that if you work 22 hours a day, spend most of your life on an airplane, skip your honeymoon and forget what your home looks like, you might achieve one or two things. (We are not sure why our oily Founder/CEO Brandon is holding one side of the award as if it has anything to do with him.)

Our cozy, kind, smart, humble, hardworking and loving Co-CEO @nicolalkilner won the CEW Achiever Award 2017 this week and we couldn't be any more proud of her ️. It seems that if you work 22 hours a day, spend most of your life on an airplane, skip your honeymoon and forget what your home looks like, you might achieve one or two things. (We are not sure why our oily Founder/CEO Brandon is holding one side of the award as if it has anything to do with him.) - 7 days ago

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We're severely out of stock and severely behind on production but also severely illogical which is why today we are giving away (= free) our best-selling, life-changing Hand Chemistry (30ml) in our Toronto Exchange Tower store. We have reserved quite a few but it goes without saying that this gift is available while stock lasts in store. Do you have to make a purchase? No. Do you have to visit the store to get it? Yes. Why are we doing it? To celebrate the beauty of illogical thinking (it's liberating in the world of business). A month ago, our Exchange Tower store hadn't been born yet, but somehow it's now become our top store in Canada (on its own without the help of a free hand cream). ❤️🐒 [ Very happy/sad update: so many of you showed us love far more quickly than we could imagine and we ran out of stock ay 11am. Please don't scream at the cozy people at the store and instead vent on here so we can all get what we deserve. 😢 ]

We're severely out of stock and severely behind on production but also severely illogical which is why today we are giving away (= free) our best-selling, life-changing Hand Chemistry (30ml) in our Toronto Exchange Tower store. We have reserved quite a few but it goes without saying that this gift is available while stock lasts in store. Do you have to make a purchase? No. Do you have to visit the store to get it? Yes. Why are we doing it? To celebrate the beauty of illogical thinking (it's liberating in the world of business). A month ago, our Exchange Tower store hadn't been born yet, but somehow it's now become our top store in Canada (on its own without the help of a free hand cream). [ Very happy/sad update: so many of you showed us love far more quickly than we could imagine and we ran out of stock ay 11am. Please don't scream at the cozy people at the store and instead vent on here so we can all get what we deserve. ] - 15 days ago

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We experienced the biggest shock this week in London. We won the Luxury Briefing Award 2017 in the category of Innovation in Beauty. We are happy we won but what makes us more than just happy (and why we are shocked) is that the meaning of luxury has changed in that it's no longer defined by price points and distribution channels but instead by authenticity and transparency. Congratulations and hugs to the other winners this year in the other categories: @cartier, @burberry, @rollsroycecars, @belmond and @stellamccartney. And a heartfelt hug to the incredible @theayoubsisters for the truly beautiful piece you played; your music opens a different world. ❤️🐒

We experienced the biggest shock this week in London. We won the Luxury Briefing Award 2017 in the category of Innovation in Beauty. We are happy we won but what makes us more than just happy (and why we are shocked) is that the meaning of luxury has changed in that it's no longer defined by price points and distribution channels but instead by authenticity and transparency. Congratulations and hugs to the other winners this year in the other categories: @cartier , @burberry , @rollsroycecars , @belmond and @stellamccartney. And a heartfelt hug to the incredible @theayoubsisters for the truly beautiful piece you played; your music opens a different world. - 22 days ago

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... except that this Purge happens in real life... and we all should do it. 🐒🔪

... except that this Purge happens in real life... and we all should do it. - 24 days ago

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(There might be free stuff if you get through this blob of text.) By now even cute deep sea blobfish have figured out that models in glossy ads look like they have perfect skin (and everything else) largely because of creative photo retouching. And the most powerful retouching tool to make skin look perfect is the "blur tool" which basically makes things look like they would if you had worse eyesight by allowing less detail to be visible 👀. The contrast between this lack of detail on blurred skin and the detail in the surroundings that are not blurred confuses the brain to conclude that the skin is nearly perfect. Hylamide's HA Blur physically achieves this blurring effect in real life with millions of tiny translucent colourless "prisms" that don't allow the skin to show any detail 🔬. In contrast to everything else around that shows every detail, HA Blur makes skin look porelessly flawless instantly. The results are really so dramatic that we gave up trying to find some emoji that needs to go here! It can be used alone or as a primer with most foundations. It also eliminates excess shine instantly without any drying effect (in fact, it's very hydrating). And finally the most obvious thing we can say is that it works just as well on all genders including men despite not having one of those prominent silver "For Men" hotstamps on some masculine shade of grey box. We actually want more men to try HA Blur so much that we are giving away 20 of them (warning: gender inequality below 💣). Tag a guy who you think would love HA Blur on this post. We will select 10 tags at random at some point this coming Sunday. If your tag is selected, we will send one HA Blur and a heart emoji to you and one of each to the guy you tagged. Both you and the guy have to be in Canada, USA, the EU or Australia for all the supply chain to work out. ❤️🐒

(There might be free stuff if you get through this blob of text.) By now even cute deep sea blobfish have figured out that models in glossy ads look like they have perfect skin (and everything else) largely because of creative photo retouching. And the most powerful retouching tool to make skin look perfect is the "blur tool" which basically makes things look like they would if you had worse eyesight by allowing less detail to be visible . The contrast between this lack of detail on blurred skin and the detail in the surroundings that are not blurred confuses the brain to conclude that the skin is nearly perfect. Hylamide's HA Blur physically achieves this blurring effect in real life with millions of tiny translucent colourless "prisms" that don't allow the skin to show any detail 🔬. In contrast to everything else around that shows every detail, HA Blur makes skin look porelessly flawless instantly. The results are really so dramatic that we gave up trying to find some emoji that needs to go here! It can be used alone or as a primer with most foundations. It also eliminates excess shine instantly without any drying effect (in fact, it's very hydrating). And finally the most obvious thing we can say is that it works just as well on all genders including men despite not having one of those prominent silver "For Men" hotstamps on some masculine shade of grey box. We actually want more men to try HA Blur so much that we are giving away 20 of them (warning: gender inequality below ). Tag a guy who you think would love HA Blur on this post. We will select 10 tags at random at some point this coming Sunday. If your tag is selected, we will send one HA Blur and a heart emoji to you and one of each to the guy you tagged. Both you and the guy have to be in Canada, USA, the EU or Australia for all the supply chain to work out. - 29 days ago

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We have a love/no-love relationship with Instagram because we love square photos except when we have a photo that really just doesn't want to be a square 🙈! We promised NYC would be next and finally here we are... with reassuring news that some things never change: we miscalculated yet again and NYC is still in slow progress. BUT... our 7th Toronto store at Toronto's Exchange Tower beat NYC and was completed at 2:30am this morning. You know the drill: we like hugs so please stop by. And here are the footnotes: a) Exchange Tower is at 130 King Street West; b) Several stores are under construction in NYC. Everything moves much more slowly there but we pinky-swear that NYC will be next to open in a few weeks. c) We are still looking for passionate, humble, happy, loving people to join our retail team in NYC. In case you missed it, please see our earlier post on how to receive $2,000 worth of your choice of our products if you introduce someone lovely who joins our team. d) Why is parking so expensive at Exchange Tower? 🙈🙈🙈❤️

We have a love/no-love relationship with Instagram because we love square photos except when we have a photo that really just doesn't want to be a square ! We promised NYC would be next and finally here we are... with reassuring news that some things never change: we miscalculated yet again and NYC is still in slow progress. BUT... our 7th Toronto store at Toronto's Exchange Tower beat NYC and was completed at 2:30am this morning. You know the drill: we like hugs so please stop by. And here are the footnotes: a) Exchange Tower is at 130 King Street West; b) Several stores are under construction in NYC. Everything moves much more slowly there but we pinky-swear that NYC will be next to open in a few weeks. c) We are still looking for passionate, humble, happy, loving people to join our retail team in NYC. In case you missed it, please see our earlier post on how to receive $2,000 worth of your choice of our products if you introduce someone lovely who joins our team. d) Why is parking so expensive at Exchange Tower? ️ - 1 month ago

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It sounds really scary. It looks even scarier 💉. It's unavailable in many markets. And yet it's one of our most-loved products of all time. Our AHA 30% + BHA 2% Peeling Solution is a 10-minute exfoliating facial that combines 30% Alpha Hydroxyl Acids (Glycolic/Lactic/Tartaric/Citric) with 2% Salicylic Acid to improve visible radiance and texture in no time. While Alpha Hydroxyl Acids, and specially Glycolic Acid, exfoliate the skin surface well, Salicylic Acid further exfoliates inside the pores to target congestion and visible blemishes. The formula also contains a hydrating Hyaluronic Acid Crosspolymer, pro-healing Vitamin B5, antioxidant Black Carrot and a soothing Tasmanian Pepperberry to make it tolerable by most skin types including sensitive skin. The pH of ~3.6 matches the pKa of Glycolic Acid to offer exceptionally high pure acid availability while leaving an ideal balance between acid and salt content to minimize irritation from excess presence of either. This loving, lovable product is not available in several markets including our homeland of Canada (permanent regulatory limbo), but we will have alternatives for these markets in early 2018. Some obvious bits: 1) Don't over-use acids; two times per week is plenty (which means these peels should cost you about $1 a month); 2) Avoid unprotected solar exposure at all times but particularly when using peels; 3) Don't let the honest cost (30ml for $7.20/£6.30) of this superstar misguide you. When it comes to exfoliation, your skin only understands acid type, concentration and pH; it doesn't act differently based on how much money you wasted 💸. 4) A really fun way to spend ~10 minutes with your family, partner or friend(s) is peeling together ❤️🐒

It sounds really scary. It looks even scarier . It's unavailable in many markets. And yet it's one of our most-loved products of all time. Our AHA 30% + BHA 2% Peeling Solution is a 10-minute exfoliating facial that combines 30% Alpha Hydroxyl Acids (Glycolic/Lactic/Tartaric/Citric) with 2% Salicylic Acid to improve visible radiance and texture in no time. While Alpha Hydroxyl Acids, and specially Glycolic Acid, exfoliate the skin surface well, Salicylic Acid further exfoliates inside the pores to target congestion and visible blemishes. The formula also contains a hydrating Hyaluronic Acid Crosspolymer, pro-healing Vitamin B5, antioxidant Black Carrot and a soothing Tasmanian Pepperberry to make it tolerable by most skin types including sensitive skin. The pH of ~3.6 matches the pKa of Glycolic Acid to offer exceptionally high pure acid availability while leaving an ideal balance between acid and salt content to minimize irritation from excess presence of either. This loving, lovable product is not available in several markets including our homeland of Canada (permanent regulatory limbo), but we will have alternatives for these markets in early 2018. Some obvious bits: 1) Don't over-use acids; two times per week is plenty (which means these peels should cost you about $1 a month); 2) Avoid unprotected solar exposure at all times but particularly when using peels; 3) Don't let the honest cost (30ml for $7.20/£6.30) of this superstar misguide you. When it comes to exfoliation, your skin only understands acid type, concentration and pH; it doesn't act differently based on how much money you wasted . 4) A really fun way to spend ~10 minutes with your family, partner or friend(s) is peeling together - 1 month ago

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Watercolours are coming. In December (just as we will still be recovering from Black Friday). And it's all admittedly very misleading because they are technically thinner than water. Everyone tells us December is the worst time to launch anything which is perfect because maybe we would for once not have any stock issues at launch 😜. (Now the complicated questions... a) what are they? oil-free, silicone-free skin tints that look super natural; b) how much will they cost? umm... The Ordinary is written on them; c) how lightweight will they be? the liquids used in the video are all actual Watercolours; d) will the range cover all skin tones? that's obvious... we are from Canada) ❤️🐒😘

Watercolours are coming. In December (just as we will still be recovering from Black Friday). And it's all admittedly very misleading because they are technically thinner than water. Everyone tells us December is the worst time to launch anything which is perfect because maybe we would for once not have any stock issues at launch . (Now the complicated questions... a) what are they? oil-free, silicone-free skin tints that look super natural; b) how much will they cost? umm... The Ordinary is written on them; c) how lightweight will they be? the liquids used in the video are all actual Watercolours; d) will the range cover all skin tones? that's obvious... we are from Canada) - 1 month ago

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There's a DECIEM store coming to New York City. And by "a" we mean "several." And we mean really really soon. We are looking for good people to join our good team. If you know anyone lovely and cozy enough to join our lovely and cozy team of brand ambassadors, tag them on here. If you're the first to introduce someone to us and we hire that lovely someone, we will send you $1,000 USD worth of any and all products of your choice from any of our brands. After 3 months, if that someone is still in our family, we will send you another $1,000 USD worth of products you choose. Obvious point: the products you choose need to be in stock for us to be able to send them to you! Here are the job requirements: a) Be humble, passionate and friendly; b) Love skincare; c) Love learning and educating; d) Don't be sales focused. Here are the complicated logistics: 1) Tag the person you want to introduce; 2) If who you have tagged is abnormal enough to want to join us, he/she should email us with a resume at hr@deciem.com with the subject "My Friend @xxx Wants Free Products" replacing @xxx with your handle; 3) We will do all the rest. (P.S. If this odd way of recruitment works, we will do more of them and in other markets too.) 🐒❤️🗽

There's a DECIEM store coming to New York City. And by "a" we mean "several." And we mean really really soon. We are looking for good people to join our good team. If you know anyone lovely and cozy enough to join our lovely and cozy team of brand ambassadors, tag them on here. If you're the first to introduce someone to us and we hire that lovely someone, we will send you $1,000 USD worth of any and all products of your choice from any of our brands. After 3 months, if that someone is still in our family, we will send you another $1,000 USD worth of products you choose. Obvious point: the products you choose need to be in stock for us to be able to send them to you! Here are the job requirements: a) Be humble, passionate and friendly; b) Love skincare; c) Love learning and educating; d) Don't be sales focused. Here are the complicated logistics: 1) Tag the person you want to introduce; 2) If who you have tagged is abnormal enough to want to join us, he/she should email us with a resume at hr@deciem.com with the subject "My Friend @xxx Wants Free Products" replacing @xxx with your handle; 3) We will do all the rest. (P.S. If this odd way of recruitment works, we will do more of them and in other markets too.) - 2 months ago

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