deciem

THE ABNORMAL BEAUTY COMPANY

We are a peaceful team. We make good beauty products like The Ordinary and NIOD

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Covent Garden + ❤️ = Today

Covent Garden + ️ = Today - 2 days ago

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I'm so emotional to be meeting some of you loving people tomorrow. I'll be at our cozy Covent Garden store from around noon until around 7pm. But the exciting part of my visit isn't about me at all. I'll have with me a first teaser introduction gift to our upcoming lifestyle brand, LOOPHA. We have about 3,000 units. Please don't be sad if we run out. I promise there'll be more coming soon. Hug, Brandon. ❤️

I'm so emotional to be meeting some of you loving people tomorrow. I'll be at our cozy Covent Garden store from around noon until around 7pm. But the exciting part of my visit isn't about me at all. I'll have with me a first teaser introduction gift to our upcoming lifestyle brand, LOOPHA. We have about 3,000 units. Please don't be sad if we run out. I promise there'll be more coming soon. Hug, Brandon. ️ - 2 days ago

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Hi :-) Mandelic Acid 10% + HA is now available online and it's on its way to our stores this week. The molecular weight of mandelic acid is 152.1 daltons which is larger than other alpha hydroxy acids (glycolic acid is 76.0 daltons, for example). This larger size allows mandelic acid to penetrate the skin more slowly which in turn makes it very gentle and suitable for all skin types including the most sensitive skin. You don't need a concentration of more than 10%, because then you would simply be achieving an indirect peeling strength that is more easily offered through lower percentages of glycolic acid. I love you. Brandon ❤️

Hi :-) Mandelic Acid 10% + HA is now available online and it's on its way to our stores this week. The molecular weight of mandelic acid is 152.1 daltons which is larger than other alpha hydroxy acids (glycolic acid is 76.0 daltons, for example). This larger size allows mandelic acid to penetrate the skin more slowly which in turn makes it very gentle and suitable for all skin types including the most sensitive skin. You don't need a concentration of more than 10%, because then you would simply be achieving an indirect peeling strength that is more easily offered through lower percentages of glycolic acid. I love you. Brandon ️ - 2 days ago

9,663 Likes
834 Comments
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I'll be at our tiny Covent Garden store in London with a big heart on February 21st. Please please don't go too much out of your way to come see me. I'll be in your city some time soon ❤️

I'll be at our tiny Covent Garden store in London with a big heart on February 21st. Please please don't go too much out of your way to come see me. I'll be in your city some time soon ️ - 9 days ago

3,053 Likes
704 Comments
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❤️

️ - 10 days ago

6,301 Likes
1,004 Comments
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There's news. In short, big brands like to keep their social channels looking pristine. You can read about it here: http://u.deciem.com. I will continue to do the opposite. Manicured reality isn't reality at all. - BT ❤️🌎

There's news. In short, big brands like to keep their social channels looking pristine. You can read about it here: http://u.deciem.com. I will continue to do the opposite. Manicured reality isn't reality at all. - BT ️🌎 - 10 days ago

11,729 Likes
890 Comments
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Here is the reason everything is OK ❤️ Please don't worry. I'm peaceful and will do all that needs to be done to make DECIEM stronger. Side note: NIOD's upcoming Modulating Glucosides calms things down and does not "bleach" the skin. I'm sorry that I may have caused confusion about its function which I had described in more detail in a video with lovely @nadinebaggott. MG has been delayed because of all the unjust distraction here that's not letting me focus on anything well.

Here is the reason everything is OK ️ Please don't worry. I'm peaceful and will do all that needs to be done to make DECIEM stronger. Side note: NIOD's upcoming Modulating Glucosides calms things down and does not "bleach" the skin. I'm sorry that I may have caused confusion about its function which I had described in more detail in a video with lovely @nadinebaggott. MG has been delayed because of all the unjust distraction here that's not letting me focus on anything well. - 11 days ago

5,243 Likes
400 Comments
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❤️🌎

️🌎 - 12 days ago

6,098 Likes
2,854 Comments
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How could I forget NYC?!?! ❤️

How could I forget NYC?!?! ️ - 15 days ago

1,735 Likes
143 Comments
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In nearly all markets, sun care products are considered either cosmetics or health products. In the United States, all sun care products are considered drugs. For this reason, we have been evaluating several drug establishments so that we could introduce The Ordinary sun care globally at the same time. While the formulations have been ready for a while, starting any new relationship properly takes time which is why this launch has been so late. We are almost there and we'll introduce good physical and organic sun care by late April ❤️🌕

In nearly all markets, sun care products are considered either cosmetics or health products. In the United States, all sun care products are considered drugs. For this reason, we have been evaluating several drug establishments so that we could introduce The Ordinary sun care globally at the same time. While the formulations have been ready for a while, starting any new relationship properly takes time which is why this launch has been so late. We are almost there and we'll introduce good physical and organic sun care by late April - 16 days ago

7,683 Likes
899 Comments
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Hi :-) I had the best time yesterday posting about my day. Many of you love what I did. But a few of you disliked it, criticized it and even unfollowed us. I won't argue with you. I'll listen to you and build a social content management team. We don't have such a team because our social content has always been my doing but it was too curated for no reason until recently. While Mira and our amazing creative team work together to hire this social content team, I'll be in Kenya and Namibia to evaluate the best way to donate $150K to hungry children as promised in our Vitamin C post a couple of weeks ago. I'm also donating $50K of my personal savings for this cause. Random charities aren't the right way to donate but I'll find the right way to donate for us. Meanwhile, our lovely other Brandon will be here with you on social answering your questions and sharing good energy like always. I love you and I'll speak to you soon. I can't wait to meet some of you at our stores starting with Covent Garden. And then I'll go back to Morocco to find the beautiful man who gave me the soap so he can help me share the soap with you. And this soap will be very special because we will donate all of our gross profits from its sales to create good jobs for good people in beautiful Morocco. We are already successful and don't need to profit at all from a peaceful soap. ❤️🐪

Hi :-) I had the best time yesterday posting about my day. Many of you love what I did. But a few of you disliked it, criticized it and even unfollowed us. I won't argue with you. I'll listen to you and build a social content management team. We don't have such a team because our social content has always been my doing but it was too curated for no reason until recently. While Mira and our amazing creative team work together to hire this social content team, I'll be in Kenya and Namibia to evaluate the best way to donate $150K to hungry children as promised in our Vitamin C post a couple of weeks ago. I'm also donating $50K of my personal savings for this cause. Random charities aren't the right way to donate but I'll find the right way to donate for us. Meanwhile, our lovely other Brandon will be here with you on social answering your questions and sharing good energy like always. I love you and I'll speak to you soon. I can't wait to meet some of you at our stores starting with Covent Garden. And then I'll go back to Morocco to find the beautiful man who gave me the soap so he can help me share the soap with you. And this soap will be very special because we will donate all of our gross profits from its sales to create good jobs for good people in beautiful Morocco. We are already successful and don't need to profit at all from a peaceful soap. ️🐪 - 17 days ago

10,562 Likes
1,022 Comments
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This is a kind of soap that a gentle old man sells in the beautiful old medina of Fes. I almost walked past it because being in the beauty business can sometimes blind me from seeing real beauty. The cost was 2 dirhams (20 cents) but I had only 100-dirham bills. He didn't have change and gave me the soap for free despite my hard persistence for him to accept 100 dirhams for the soap. I just took a warm bath in my cozy room with a beautiful view of the medina. The soap was the most beautiful-smelling soap and has left my hands and body softer and more comfortable than anything I know. Prudvi, we are going to make this soap in Morocco and bring it to the world. We may not be able to find the gentle man again but his generosity to me will create jobs and love in Morocco in a small way. Before summertime. ❤️🐫 (I'm leaving Morocco at 4am tomorrow to go to East Africa to do something important but I'll be back and will do all I can to find this beautiful man.)

This is a kind of soap that a gentle old man sells in the beautiful old medina of Fes. I almost walked past it because being in the beauty business can sometimes blind me from seeing real beauty. The cost was 2 dirhams (20 cents) but I had only 100-dirham bills. He didn't have change and gave me the soap for free despite my hard persistence for him to accept 100 dirhams for the soap. I just took a warm bath in my cozy room with a beautiful view of the medina. The soap was the most beautiful-smelling soap and has left my hands and body softer and more comfortable than anything I know. Prudvi, we are going to make this soap in Morocco and bring it to the world. We may not be able to find the gentle man again but his generosity to me will create jobs and love in Morocco in a small way. Before summertime. (I'm leaving Morocco at 4am tomorrow to go to East Africa to do something important but I'll be back and will do all I can to find this beautiful man.) - 18 days ago

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621 Comments
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