Billboard marketing gives brands the opportunity to think outside of the box. This is what sets this kind of outdoor advertising apart as one of the most successful marketing platforms of all time. Incredibly dominant, and strategic in their placement, billboards have the power to take a business to new heights.
Here are just a few reasons why billboards are pure marketing brilliance.
There is No Escaping Billboards!
Did you know that most of us spend an average of 15 hours a week in a vehicle? This is a lot of time on the road! With this in mind, how can we possibly escape or ignore billboard advertising?
We have to take to the roads daily, and when we are stuck in peak hour traffic, we need something to look at. This is when billboards become a powerful marketing tool.
If you think about it, some of the worlds most recognised and respected brands follow us wherever we go. How many times have you seen an awesome Nike. McDonald’s, or Coca-Cola billboard?
Big brands have taken to billboard marketing for good reason. This is: continued, inescapable brand awareness.
Economical and Cost Effective
Billboard marketing is one of the most cost-effective forms of marketing in the industry. Most billboards, outdoor banners, and flags actually cost less than a Rand per person who sees your advert.
Return on Investment
With the above in mind, billboards provide a higher return on investment, increase brand awareness, and increase market share and sales.
Billboards have space for creativity. Printing companies and graphic designers are now putting together billboard campaigns that seem to defy the laws of nature. This is done by adding lights to the print design, or making the billboard engage with the space around it, or making use of visual tricks.
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