It’s Tuesday, which means it’s time for another #TuesdayTip for fundraisers!
Today’s tip is inspired by the webinar our CEO and Founder Alayna led this morning on #cultivation and #stewardship best practices for fundraising professionals.
Sending cultivation emails is a common step in the larger cultivation process. Whether you’re sending a cold email to funding prospect or following up after a meeting or introduction, these tips will increase the chances of your emails getting read and evoking positive responses:
1. Be short and to the point — remember, everyone is busy!
2. Include the right amount of information — you should include key points like results and awards, promotional materials, recent news articles, your website, etc., but without overwhelming them.
3. Be professional (even if you know the contact on a personal level!)
4. Be clear and strategic — the purpose of your email should be clear, whether it’s to set up a call or schedule a meeting to learn more about the foundation and share information about your organization.
5. Include a straightforward subject line.
Want more tips like these? We regularly host webinars and workshops specifically for nonprofit professionals! Sign up for our email list to get the latest on our upcoming trainings. Link in profile - 4 days ago